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In other words, the “trick” was revealed in advance.
Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?
He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.
Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.
Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.
Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.
The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you to go outside the box.
The idea went viral (via 1970s-era media and word of mouth, of course).
They are much more common than you probably think.*From Inside the Box: A Proven System of Creativity for Breakthrough Results Copyright 2014 Drew Boyd There are many theories of creativity.